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HIGBEE TRUCK SHOW

TRUCK SHOW THAT WAS READY TO SCALE WIDE IN HIGBEE, MISSOURI

Before I stepped in, their site was a total letdown. The show itself? Amazing, fun, engaging, unforgettable, the kind of experience that gets people talking. But the website? It didn’t reflect that energy at all. It was bland, forgettable, and a damn headache for the Bogg's Family.

The backend? A nightmare. Payments weren't going through on their end and the whole process felt unreliable. The client experience was non-existent—no clear path, no structure, just confusion and transaction. And they were limited on ticket options, making it harder to offer the experiences they wanted, which means loss of potential cash baby and that's out.

They had a killer show, but the website was holding them back from truly showcasing it and growing their business. So we got to work, duh.

Straight from

"We had a very plain site. We had a lot of problems with the payment process and getting a hold of anyone. The website needed to be more user-friendly and we needed more ticket options."

"This site is amazing! Sella has 100% been the best to work with. She did not hesitate to help me! I am clueless with building a website and she made the process very easy. We will use her again! The website is easy to use and check out. We had a couple of issues at the beginning, but Sella stepped in and they were fixed within minutes. I would recommend you over and over again! You are easy to work with and know what you are doing. I have reached out weeks after our website was complete—Sella was still willing to help and add more products! She is the best! You are very responsive and willing to help at any time."

the bogg's family

From “Is this even working?” to “Holy sh*t, this is smooth.”

The Higbee Truck Show is wild in the best way—big energy, bigger crowds, unforgettable experiences...

So here’s how we scrapped the busted setup and built a powerhouse that actually keeps up—clean, bold, and ready to haul ass.

GET REAL OR GET NOWHERE

1.

Before we even thought about design, we sat down and got real—no sugarcoating. What was broken? What was draining the hell out of them? Where was the cash slipping through the cracks?

Spoiler: it wasn’t pretty for them. BUT THAT'S EXACTLY WHY I WAS SO READY TO DIVE THE HELL IN!

The site didn’t match the high energy + passion of the show.

Tickets? A damn mess and they had limited options.

Payments? More like a headache and not receiving.

Customers were lost before they even walked in the door.

Simply no experience that represented them.

BUILDING A SYSTEM THAT DOESN’T SUCK

2.

Then, we picked the tools that made sense—not the fancy stuff that only sounded good on paper. Shopify + a damn good ticketing system were the perfect fit—flexible, smooth, and built for the chaos of ticketing and sale.

Ticket options that allowed them to scale sales

No-fuss checkout because we don't want lost customers.

Apple Wallet tickets (yup, it's 2025 and we knew their guys wanted CONVENIENCE + EASE! ).

Scannable codes that gave the Boggs family real-time control.

A backend that didn’t make them want to throw their computer out the window because they've got sh*t to do.

This wasn’t about the nice features. This was about making sure it all just worked.

DESIGN THAT FEELS LIKE THE SHOW

3.

Now that the systems were dialed in, I brought the fire.

Once I had everything I needed, I got to work so the Boggs fam could kick back and finally get this off their overflowing plate. The site? It doesn’t just look badass thanks to my full design control in Showit—it feels like the show. Bold, high-energy, and built to guide folks with zero confusion.

Shopify products were embedded right into the flow, making ticket sales smooth as hell. No runaround. No "where do I click?" moments. Just a straight shot from interest to checkout—clean, clear, and built for busy people.

The goal? Make it dead simple for customers to find what they need, buy tickets, and keep it moving—without the headache. The site didn’t just sell tickets—it made the whole experience easier and more fun.

LAUNCH + LEVELED THE HELL UP

4.

Customers started buying without pulling their hair out + more sales opportunities with ticketing options.

The Boggs family could finally breathe easy—systems were in check.

The site doesn’t hold them back anymore—it actually pushed them forward.

And for the first time, it feels like the online experience finally matches the power of their show.

Why it matters?

Because your website is the entry gate, the map, and the hype man all in one. If it’s busted, confusing, or boring? That’s like handing your customers a blank flyer and hoping they figure it out.

You’re not running a backyard hangout—you’re running your damn future. Your site should lead the charge, sell the vision, and move people to show up.

You’re patching potholes on a road that leads nowhere.

Either way—it's costing you.

Let’s build a site that pulls its damn weight, sells your experience, and makes people say hell yes without a doubt.

If you’ve got a site that’s clunky, confusing, or straight-up embarrassing?

If you’ve got nothing at all? 

You’re basically asking people to find your event in the dark with no map, no lights, and no idea what they’re walking into.